LEGITIMATELY CURIOUS:
Reading the comments has made me wonder if this "bread" is "exclusive" for us and probably France... or Italy...
Anyway, without going to read the comments, this "bread" isn't regular bread as it doesn't need rising agents (baking soda or bicarbonate or yeast)
Instead you make a "puff pastry" and fold it and spread it, and fold it and spread it, and so on and so fort until you get as many layers as you want and just bake it with sugar and butter (to caramelize and add color)...
And I'm curious... you people have never had this "bread" before?
In my place we call that piece of bread "Orejas" (Ears)